Prisma 2025 Retrospective: agronomic intelligence, innovation, and transformation in agribusiness
Prisma 2025 Retrospective: innovation, connection, and transformation in agribusiness
As 2025 comes to a close, Prisma Inteligência Agronômica celebrates six years of history. Throughout this period, the company has been defined by innovation, learning, and a commitment to the sustainable development of Brazilian agribusiness.
Our history is built day by day alongside rural producers and agribusiness companies. In this way, we transform data into strategic decisions and concrete results in the field.
In this context, we present the Prisma 2025 retrospective, recapping the year’s most significant moments.
Read on!
Prisma 2025 Retrospective: six years transforming Brazilian agribusiness
From the beginning, Prisma was born with a clear purpose: to promote agribusiness development through innovative solutions and sustainable partnerships, supporting producers in the challenge of more profitable production while always respecting people and the environment. As a company specialized in diagnostics and agronomic consultancy, our focus is on high productive and operational yields.
Over these six years, the numbers reflect our growth and, more importantly, the positive impact we generate: this year alone, we have already supported more than 1,432 farmers, monitoring 250,000 hectares across Brazil.
With intelligent diagnostics and agronomic data management, we acquire and interpret multiple layers of information. Thus, we guide our clients in field decision-making. In this way, we develop the necessary solutions to optimize results at every stage of the production process, from planting to harvest, 365 days a year.
Our commitment goes beyond numbers. For us, the essential thing is to work to strengthen the rural producer, optimize processes, and cultivate a more prosperous future for the Brazilian countryside. With technology, strategy, and applied agronomic intelligence, we bring solutions to the field, always valuing people.
It is with gratitude, ethics, transparency, innovation, resilience, and commitment—values that are part of our DNA—that we continue to build our history.
Prisma in the press: technology and innovation in agribusiness
Furthermore, the visibility gained by Prisma in major media outlets reinforces our role as a protagonist in the transformation of Brazilian agribusiness. In 2025, we had organic and strategic appearances that brought our message to thousands of producers and industry professionals.
Globo Rural: Regenerative Agriculture in the Spotlight
On November 16, the Globo Rural program featured a fundamental debate on how to face climate challenges in agribusiness. The report presented regenerative agriculture as a response to the impacts of conventional practices on soil health and greenhouse gas emissions. Prisma was a protagonist in this discussion.
Our director, Lucas Rozas, participated in the report, explaining the role of soil diagnosis. As a result, this process contributes to the planning of more efficient strategies and more resilient and sustainable crops.
We stand alongside producers who want to transition to regenerative practices with security and concrete results, producing more with efficiency and sustainability.
TV Band – Conexão Agro: Prisma Challenge gains national prominence
The Prisma Challenge, our innovative program connecting startups and rural producers, was featured in two reports on TV Band’s Conexão Agro program.
Lucas Rozas presented the initiative that is creating a unique innovation ecosystem in Rio Verde, connecting technology companies and farmers to bring digital solutions to the field. All of this without implementation costs for either side.
The reports also featured interviews with participating producers and clients, such as Márcio Barros from Vale Rio and Erick van den Broek from Fazenda Tropical, who shared their experiences with this movement that brings the rural producer closer to innovation.
3rd Smart Planting Workshop: Rio Verde as the epicenter of agricultural innovation
In June 2025, we held the third edition of the Smart Planting Workshop in Rio Verde (GO), an event that has already gained national recognition among rural producers, consultants, and agribusiness professionals.
The workshop represents our vision of modern agriculture: an integrated approach that combines technology, agronomic knowledge, sustainability, and operational efficiency.
In the Prisma 2025 retrospective, we saw that this year’s edition deepened fundamental discussions about the future of the sector, with a special focus on the concept of “yield gap,” which addresses the difference between productive potential and what is actually harvested.
As Lucas Rozas highlighted: “Even in a year with favorable weather, some producers achieved significantly better results than others. When we had the opportunity to understand the factors that impacted each plot in different ways, everything began to make more sense. The ‘yield gap’ concept provided us with a clearer view of the main adjustment points for each client.”
The technical program brought together experts in production systems, plant nutrition, and integrated management, offering lectures focused on practical solutions that increase efficiency and productivity in the fields.
Prisma Challenge: innovation connecting startups and producers
One of the highlights of the Prisma 2025 retrospective was the launch, in October, of the Prisma Challenge, an initiative born from the strategic partnership between Prisma Inteligência Agronômica and Bridge Inteligência Comercial.
The program represents a new way to connect innovation and the field, bringing together technology-developing startups with leading producers to validate solutions in the field.
In the program structure, the challenge is clear: to eliminate the gap between the technological solutions developed and those actually adopted by rural producers. This is because, as a rule, startups create promising solutions but often run into barriers when it comes to proving their practical value on farms.
The Prisma Challenge solves this problem by creating a networked ecosystem that connects those who solve with those who need.
In the 2025/26 soybean harvest, Prisma client producers in Rio Verde will host previously selected startups to validate their technologies, with full technical monitoring from our team. The program evaluates participants based on strategic criteria: sustainability, return on investment (ROI), productivity, and scalability.
More than a one-off initiative, the Prisma Challenge represents a new model of connection in agribusiness: practical, collaborative, and results-oriented. It is the materialization of our vision to strengthen Rio Verde as an innovation hub, attract strategic investments, and impact the farmer with the most advanced technology in the world of agriculture.
Inova Rio Verde: integrating the local innovation ecosystem
In February 2025, Prisma became part of the Rio Verde Local Innovation Ecosystem, further strengthening our position as an innovative company. With the participation of Sebrae-GO, the project seeks to expand integration between institutions, public authorities, and companies, creating a dynamic of dialogue and collective cooperation.
With representatives from eight prioritized sectors, the Inova Rio Verde actors collaborated throughout the year to develop an “Innovation Hub” with impartial governance, contributing to strengthening the city’s competitive potential.
In practice, this integration is fundamental for us to build, together, an increasingly robust ecosystem prepared for the future challenges of agribusiness.
LAC Soil Carbon: Prisma at the Forefront of Agricultural Sustainability
In July, we participated in LAC Soil Carbon, an international event held in Rio de Janeiro on the carbon market and the role of agribusiness in tackling climate change.
During the meeting, experts highlighted Brazil’s leading role in the transition to regenerative agriculture, the challenges of consolidating the carbon market, and the actions needed to expand the sector’s positive impact.
This participation marks one of the important moments of the Prisma 2025 retrospective in the agricultural sustainability scenario. The event reinforced our conviction that soil health and carbon capture are part of a single agenda, which requires commitment from the main actors in agribusiness.
At Prisma, we work to be at the forefront of agricultural sustainability, with the certainty that science, quality data, and innovation in the field are fundamental pillars for the future of the sector.
Prisma Academy: bringing knowledge to Northern Brazil
In September, we carried out a historic expedition. Throughout this journey, we traveled more than 5,000 kilometers through northern Maranhão and nearby regions, providing essential training on good agricultural practices.
With the purpose of transforming agriculture in Northern Brazil, the Prisma Academy journey visited four strategic farms.
- At Fazenda Buricá, in Anapurus (MA), we conducted the Resolu Program in partnership with Cargill and Mosaic.
- At Agro Maratá, in Buriti Bravo (MA), we held the second year of Smart Planting.
- Fazenda São José, in Bom Jesus das Selvas, hosted a technical event with Agro Freire, Corteva, and Nuagro.
- Finally, at Fazenda Hot Bell, in Açailândia (MA), addressing the importance of precision in agriculture and precision agriculture with Nuagro.
The topics covered were crucial: solids distribution, planting techniques, spraying, and plantability. The feedback was extremely positive, reinforcing the importance of a critical look at operational practices to achieve efficiency and higher productivity.
For the third consecutive year, we remain committed to the sustainable development of regional agriculture. Every kilometer traveled represents our commitment to the future of Brazilian agribusiness.
Prisma 2025 Retrospective: gratitude and perspectives for the future
The year 2025 was marked by significant achievements, strategic partnerships, and, above all, the consolidation of Prisma as a reference in agronomic intelligence in Brazil.
As we saw in the Prisma 2025 Retrospective, we participated in national and international events, shared knowledge in wide-reaching media outlets, launched innovative initiatives like the Prisma Challenge, and traveled thousands of kilometers, providing technical training to producers.
Our DNA is alive and manifests in every action: gratitude for the partners and clients who trust our work; ethics, transparency, and innovation in all the solutions we develop; resilience in the face of industry challenges; and commitment to concrete results that transform the reality of the field.
Everything we have experienced so far has only been possible with the trust of our clients, the dedication of our team, and the support of incredible partnerships.
We remain firm in our mission to promote agribusiness development through innovative solutions, supporting the producer in the challenge of more profitable production, always respecting people and the environment.
As part of our strategic agenda for 2026, we will continue the Prisma Challenge, with an award ceremony scheduled for April, and invest in actions that bring us closer to those who work in the field and seek smarter and more profitable planting and cultivation methods.
We believe that technology and innovation are essential for the sustainable development of agribusiness. The future of Brazilian agribusiness is being built now, and Prisma is committed to being a fundamental part of this transformation.
2026 promises to be even more challenging and inspiring. We are ready to collaborate and build, together, a more prosperous future for the Brazilian countryside.
Did you enjoy checking out our Prisma 2025 Retrospective? Keep following the blog to check out the latest news in the sector.
